SEO audits come in various flavours, and exactly which is right for you depends very much on your objectives. Whichever you choose, I will provide you with a comprehensive analysis of your website, identifying issues, and providing recommendations for improvement.
Normally, I’ll undertake a technical audit at the start of a retainer. This process identifies issues that are detrimental to search engine visibility and user experience at the start of an engagement, allows me to get accustomed to your site, and provides a list of specific actions that are then fed into the retainer’s roadmap.
What do you get?
You will always receive a range of highly actionable prioritised insights about the SEO opportunities analysed. The actual output of the audit will depend on your specific requirements.
The most common format is a spreadsheet containing a prioritised list of issues and actions. Optionally, this can be accompanied by slides illustrating the issues in a form suited to having me present the findings to a team.
Alternatively, I can provide long-form documentation which includes background details and other related information for those that want more context, perhaps as a way to help train staff about the issues. Due to the work involved, this type of deliverable tends to take longer.
Which one to get?
If you want a comprehensive audit, opt for the technical SEO audit. I will tailor the content and output of the audit with you to ensure it is aligned with your needs. It can include some or all of the other types of audit, and could potentially cover aspects not listed here.
If you don’t need to pull out the big guns then look over the different audits available below and select those that meet your needs.
Either way, your audit will be a bespoke package that provides you with only the analysis that you need.
Types of SEO Audits
These audits can be undertaken as independent projects, or as part of larger, more complex projects.
Technical SEO Audit: This is perhaps the most commonly requested audit. It’s designed to assess a website’s infrastructure, ensuring optimal performance, crawlability, and indexing. It covers areas such as site architecture, page speed, mobile-friendliness, crawlability, mobile-friendliness, structured data, and errors, identifying issues that are detrimental to search engine visibility and user experience.
On-Page SEO Audit: Ensure your website’s individual pages are fully optimised for search engines and user experience. This type of audit helps identify issues such as poorly optimised meta tags, weak keyword usage, content quality concerns, or internal linking gaps. It also addresses user engagement elements, like page load speed and mobile usability.
Off-Page SEO Audit: Evaluate the external factors that influence your search engine rankings, such as backlinks, social signals, and online reputation. This audit helps identify the quality and relevance of backlinks, detect any ‘toxic’ links that could harm rankings, and assess overall domain authority. Additionally, it uncovers opportunities for improving digital PR and link-building strategies.
Competitor Analysis: Gain insights into your competitors’ strengths and weaknesses in search engine rankings. This analysis helps identify the keywords competitors are targeting and their content strategy, and may also include an assessment of the quality of their backlinks. By understanding what works for competitors, you can uncover new opportunities, refine SEO tactics, and close any gaps in your strategy.
Content Audit: Analyse the effectiveness of your website’s content in driving organic traffic and supporting your SEO goals. This audit helps identify underperforming content, opportunities for keyword optimisation, duplicate content issues, and gaps in the current content strategy.
Keyword Audit: Evaluate the performance and relevance of the keywords you are currently targeting. This audit helps identify high-performing keywords, underutilised opportunities, and areas where the content may not be effectively optimised. It also uncovers keywords that could be harming SEO efforts through cannibalisation.
User Experience (UX) Audit: Identify how the design, layout, and usability of your website impacts search engine rankings and user engagement. This audit focuses on aspects such as site navigation, mobile responsiveness, load speed, and overall user journey.
Indexation and Crawl Errors: Ensure search engines can efficiently crawl and index your website. This audit helps identify issues like broken links, improper use of robots.txt and robots tags, issues with canonical tags, missing or incorrect sitemap configurations, and any server errors.
Penalty and Algorithm Analysis: Determine if your website has been affected by a Google penalty or an algorithm update. This audit identifies manual actions, sudden drops in traffic, or ranking fluctuations caused by violations of Google’s guidelines or changes in search algorithms.
Freelance SEO Consultancy Services
I am available to take on private SEO consultancy and freelance work internationally, being based both in London, UK and in São Paulo, Brazil.
