What is SEO?

I get asked this a lot.

When asked what I do, I explain that I’m an SEO, and that I basically do online marketing for websites. It’s not a great description. It’s more of a cop out. Unlike more common jobs, it’s never that easy to capture the essence of SEO to an outsider in a quick and simple way. The following is the best, brief description of what SEO is that I have found to-date, although it’s still requires you to understand some basic concepts like ranking and visibility:

Search Engine Optimisation (SEO) is about understanding how search engines see your site and rank your content, and then using this understanding to maximise the visibility of your website or other digital asset in search engines.

As an SEO consultant with over 20 years of professional SEO experience, I provide tailored SEO solutions to meet your business’s unique goals. Through planning and executing SEO strategies that are focused on getting results, I work to improve your website’s performance.

Who needs SEO?

If you have a business, it’s almost certain that you will need a website to give you exposure online and bring you customers, and if you have a website, you will need SEO.

With most of the world online, a large number of your potential customers or clients will be using search engines to find the products or services that you provide. Statista data shows that 45% of their respondents cited “Researching products and brands” as a main reason for using the internet.

SEO helps your site and content be visible to those searchers who looking for your brand, your products or your services.

No website, no problem

If you don’t already have a website, then I can help you get your business online. It’s a critical investment to make for your business, and will open another channel for you to get your brand noticed by your target audience.

You can’t afford not to be online these days, or else you’re leaving money on the table and letting your competitors take this potential business for themselves.

I’ll work closely with you to deliver a fully functional, modern website that’s SEO-friendly and geared to driving the business outcomes you desire. If this interests you, take a look at my website design services. Once you have created your site, that’s not where you stop. That’s just the beginning.

I have a site. How can you help?

There are a great many businesses online who have invested in a website but who have neither invested in the upkeep of the site, nor in SEO. Your site could be the most wonderful site ever, but if nobody is seeing it then it’s a wasted investment. Its akin to buying yourself a Ferrarri and keeping it locked up in a garage.

Even if your site has got some traction online and is receiving visitors, if you are not actively maintaining it and its SEO, then you will not be getting the best from it. Sites naturally erode over time without careful, regular attention. Again, this is wasted opportunity.

If either of these scenarios sounds like you, then read on.

This is typically where I come in. I have the keys to unlock your site and let it be seen.

In other words, I have the skills and experience to improve your site, whether it’s been online for a day, a year or a decade.

I work with all types of business, in any sector, and with sites of all sizes, from 20 pages to 20 million pages. I will make your site more findable in search engine results, and once people have found you, I can also help you ensure these visitors turn into customers or clients.

Find out more about my approach to creating a tailor-made SEO strategy for you.

If you got this far and like the sound of exploring how I can help drive your site out of the garage and into the lime light, click the Contact Me button below.

Hire me for SEO Consultancy

Put my expertise and experience to work for you.

Services

Keyword Research
SEO Audits
Content Auditing
Content Strategy
On-Page SEO​
Technical SEO
JavaScript SEO
Link Profile Maintenance
E-commerce SEO
Website Design
Migrations
SEO Training
International SEO
Local SEO Audits
Local SEO Services
Bespoke SEO Strategies