In general, an SEO Content Audit is designed to assess the effectiveness of your website’s content in driving organic traffic and supporting your business goals.
This is an ‘overview’ audit which takes a 360-degree look at your content. It helps identify underperforming content, opportunities for keyword optimisation, duplicate content issues, cannibalisation issues, and gaps in the current content strategy.
By improving content relevance, structure, and keyword usage, you can enhance search engine rankings, boost user engagement, and ensure that your content aligns with both user intent and SEO best practices.
Other Types of SEO Content Audits
There are various types of other, more specific audits that I can undertake for you, depending on what you need analysing.
Content Quality Assessment: Evaluating existing content’s relevance, accuracy, and depth to ensure it meets user needs and adheres to current SEO guidelines and best practices, such as Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.
Keyword Optimisation Review: Checking if content is properly optimised for targeted keywords, including keyword density, placement, and usage variations.
Duplicate Content Identification: Detecting and addressing instances of duplicate content within your website or across the web.
Metadata Review: Auditing and optimising meta titles, descriptions, and tags to align with best practices.
Content Gaps Analysis: Identifying missing topics or underrepresented keywords that could enhance your site’s comprehensiveness.
Internal Linking Structure Review: Ensuring content is effectively linked internally to improve navigation and SEO.
Readability and User Experience Analysis: Assessing content readability and its alignment with user experience goals.
Freelance SEO Consultancy Services
I am available to take on private SEO consultancy and freelance work internationally, being based both in London, UK and in São Paulo, Brazil.
