My Website & Platform Migration SEO services help you manage the technical aspects of moving a website to a new domain or platform, or relocating content, I’ll ensure there is minimal impact on SEO during the migration process.
I’ll carefully plan and execute URL mapping, set up 301 redirects, and assist you with migrating content while safeguarding SEO elements. I’ll also assist in reconfiguring tracking tools like Google Analytics and Search Console, ensuring that all data flows correctly post-migration.
Whether you’re moving to a new domain, switching platforms, or restructuring your site, I’ll monitor the process closely to prevent disruptions and keep your SEO performance intact.
What’s Involved in Website & Platform Migrations?
There are a significant number of steps needed for a successful migration. A few of the core activities are shown below.
Pre-Migration SEO Audit – Conducting a comprehensive audit of the existing site to document current rankings, traffic, and SEO elements.
URL Mapping and Redirection Strategy – Developing a detailed URL mapping plan and implementing 301 redirects to preserve SEO value and prevent broken links.
Content Migration – Ensuring all existing content that’s being maintained is transferred correctly and optimised for the new site structure.
Technical SEO Implementation – Addressing technical aspects like canonical tags, sitemap updates, and robots.txt configuration during the migration.
Post-Migration Monitoring – Monitoring the site post-migration for indexing issues, traffic fluctuations, and resolving any errors.
Testing and Quality Assurance – Conducting thorough testing to ensure all redirects, links, and site functionalities work correctly post-migration.
Freelance SEO Consultancy Services
I am available to take on private SEO consultancy and freelance work internationally, being based both in London, UK and in São Paulo, Brazil.
