Creating a customised approach to search engine optimisation, specifically designed to meet the unique needs and goals of your business.

Sometimes, you just need something a little different. Perhaps you want to mix and match the parts of a technical audit with an ecommerce audit. Perhaps you want to blend multiple workstreams together to fit your requirements. Maybe you want a completely different approach to something.

If you need a strategy that is uniquely tailored to your business goals, industry, and audience, I’ll take the time to understand your challenges, opportunities, and target market, and create a plan that fits your specific needs – whether it’s optimising for niche keywords, improving your technical infrastructure, or integrating SEO with other marketing efforts.

With my personalised approach, you won’t get a one-size-fits-all solution; instead, you’ll receive strategies and tactics designed to align with your goals and deliver meaningful, measurable results.

So, how will you do SEO for me?

Businesses like yours engage with me to ensure that their site is being maintained and their content and products or services are being seen. SEO isn’t just about generating you rankings and visitors, although those are clearly important. SEO is ultimately about driving your conversions up (sales, phone calls, signups etc.). SEO is also great at generating rich new data-led ideas and opportunities for your site on a constant basis.

For longer term engagements like retainers, I will start a discovery process with you to find out:

This information will help us ground the entire strategy that we take going forwards.

The first bit of real SEO work is normally an SEO Audit. When I start working with you, I strongly recommend that I analyse your site to assess its current situation, performance, visibility and potential.

Once this is done, we have enough information to start planning our roadmap. This normally begins with working through the priorities form the audit, and fixing any highlighted issues. This could mean taking actions like updating the technical aspects of your site or making changes to your content.

Don’t worry, I won’t leave you to do this alone. I’ll be with you every step of the way to assist you with every aspect of the process.

At this point your site will be in a much healthier state, and it’s time to start expanding your footprint online.

I do this by analysing data using relevant SEO services and identifying areas where you can tweak the site or create more content in order to improve visibility in or target new areas, and where you can update, expand or alter existing content to perform better.

And all the time with an eye on the goals we identified in the discovery session at the start of the engagement.