You’ll need my Ecommerce SEO services if you want to increase visibility, traffic, and sales on your ecommerce site.

Ecommerce SEO is the process of optimising an online store to improve visibility in search engine results, driving organic traffic and increasing sales through techniques such as product page optimisation, technical SEO, and content marketing.

I’ll provide bespoke strategies tailored to your business, aligning SEO with your sales strategy to maximise conversions. I’ll focus on optimising your product pages, category structures, and metadata to ensure you rank well for transactional keywords. I’ll also address technical SEO aspects, such as site speed and mobile usability, and help you manage duplicate content that’s common in ecommerce.

What will you get?

If you are undertaking any or all of these services as projects, you will receive a detailed report of any issues and opportunities discovered, including specific actionable recommendations and spreadsheets of any relevant supporting data.

As part of a retainer, you will get the report and data as above, but we’ll also work together to set out a prioritised implementation roadmap. If needed, I can also help provide support with implementation.

• Product Page Optimisation – Enhancing product titles, descriptions, and images to improve rankings and conversion rates. Implementing schema markup for rich snippets, such as product reviews and pricing.
• Category Page SEO – Optimising category pages with relevant keywords and user-friendly navigation. Ensuring category pages rank well for broader search terms.
• Site Architecture Optimisation – Structuring the website to ensure easy navigation and efficient crawlability for large product inventories. Implementing breadcrumb navigation for better user experience and SEO.
• Technical SEO for Ecommerce – Addressing technical challenges such as handling faceted navigation, duplicate content, and canonicalisation. Ensuring proper indexing of all critical pages, especially in dynamic ecommerce environments.
• Mobile Ecommerce SEO – Optimising the mobile shopping experience to cater to users on smartphones and tablets. Implementing responsive design and mobile-specific SEO strategies.
• SEO for Product Variants – Managing and optimising product variants to avoid duplicate content issues. Implementing best practices for URLs, canonical tags, and structured data for product variants.
• User-Generated Content Optimisation – Leveraging customer reviews, Q&A sections, and user-generated content for SEO benefits. Optimising this content to drive additional organic traffic and improve rankings.
• Conversion Rate Optimisation for Ecommerce – Enhancing the shopping experience to increase conversion rates, focusing on elements like checkout processes, product recommendations, and trust signals.
• International Ecommerce SEO – Implementing strategies for global ecommerce sites, including hreflang tags, localised content, and currency considerations.
• Content Marketing for Ecommerce – Developing content that supports product discovery, such as buying guides, blog posts, and videos. Integrating content marketing efforts with SEO strategies to drive organic traffic.